How to do Social Media Management?
From conversations to conversions, Social Media Management is an umbrella term that has redefined marketing communications in the 21st Century. With multiple brands flocking to the public forums, social media couldn’t have been a more robust platform for budding brands looking to make big. But wait, how did it start multiplying business for brands? Social media has always been your go-to meme hub, your favourite place to share photos, view videos, chat with your friends, and the list goes on. So, where does business and moreover marketing fit into all of this? Let us explain.
With the advent of the Internet, the whole world got online. From teenagers glued to their phones to adults and even seniors flocking to social media- all to be a part of the huge trend that is ballooning each year! Ever since social media became easily accessible, digital communication has never been the same! From posting your stories to viewing others, from chatting to exploring, social media became the lifeline, not just for customers, but for thriving businesses too. Did you know, a recent study conducted revealed that over 80% of brands have agreed that their business changed course, uplifted itself, and expanded its wings, all because of social media? So, the burning question of the hour is, how are brands doing social media management, the intricate yet thrilling task of channelling customer energy into business productivity? We’ll get there, but before we do, let us tell you how social media works its magic.
How Social Media Management Works?
So, you’re scrolling through your feed, checking out posts, liking pictures, singing along to your favorite tune, and suddenly, you come across a striking post that made you stop scrolling! A clothing brand has launched their summer collection at flat 50% off! A new digital printer with Bluetooth connectivity is now available at the local stores near you! A new cafe has just opened up near your workplace and customers are commenting on how their pizzas are to die for! You click the link and it redirects you to their official website and that’s when you find out, you have so much more than what was advertised! Social media works in the most mysterious way ever, and yet has become an irreplaceable weapon for brands to connect with their customers. We are talking unlimited opportunities and jaw-dropping investments.
Breaking all boundaries for interactivity, social media is focusing on engagement- attracting potential customers closer to you by giving them what they need the most- your products and services. Robust social media engagement hits home. You start by connecting with your target audience on a daily basis, showing up on their scrolling feed with your brand shining bright. You advertise, promote, inform, and introduce and soon your customers start flocking to your website, increasing your page traffic. Search engines notice you growing, prospering and joins in and soon your digital popularity has led to increased business, increased brand loyalty, and increased customer base. Often, people you had no idea would be interested in you become your best customers in the long run. Going from locals and nationals to even international just by sitting in front of your mobile or laptop. But that’s not all! Social media lets you scrutinize your brand with numbers and percentages showing where you went wrong and which campaign hit home. With statistics refining your brand perception, now you also have an in-depth idea on what to do to get more customers to join your journey.
Now, we come to the most important question, how do we do social media– what are the stepping stones and what are the tips and tricks to creating your digital empire?
Analyse
The first step is analysis. Analysis of which social media platforms your potential customers frequent the most. Analysis of where the digital market stands for your products or services. Analysis of how you want to break your brand into the digital marketing scene. The first baby step is to find out the basic blueprint of what’s what.
Identify
Now we move on to somewhat of an in-depth analysis where we now use the blueprint to chalk out plans. Identifying who your core customers are. Identifying how to get your customer to be interested in you. Identifying your budget. Identifying who your competitors are and how or what they are doing to attract customers. This is also a crucial stage where you perform a SWOT analysis to identify where your businesses Strength and Opportunity lies and how to curb the threats or cover the Weaknesses.
Create
Now with a clear mind and a clean slate, you venture out into the digital media where the first step is creation. You create a platform first. Link it to your main businesses page or official website. Now you create your customer base. You create content to engage. You create promotions and advertisements that are meant to turn heads.
Research
All this while, the research never stops. Keep researching on what your competitors are up to, on how you can magnify your brand’s USP, on how you can attract not just your target base, but a larger scope of the audience who can be potential customers in the near future.
Set Up
Now that you have everything you need to kick-start your social media presence you swoop in guns blazing. You set up your parameters that need exploration, your campaigns that need customer attention.
Engage
This is the most crucial part of social media management. You Engage. Daily posts, captivating videos, spectacular graphic designs, promotions and advertisements, information and insight sharing, replying back to your audience comments, showing your customers you’re proactively there for them. Basically, burning the bridge between you and your potential customers.
Analyse
At the very end, we go back to the very first point. Number don’t lie. Your social media management is scalable. Everything you do online comes with number backing your success. You analyse your posts, your campaigns, your customer’s reaction to particular products and services, and you use numbers to better yourself.
Why outsource social media management?
Now, social media management is elaborate. Social media management is not only time-consuming and patience-evoking but also strategic. While digital brand presence and promotion are irreplaceable, you studying up on social media trends and spending hours implementing it can’t be good for your business operations. Hiring an in-house social media management team comes with resource utilization, periodic training, updating your team on the trends and so on. How about you take care of the core business operations, while a social media management expert handles your business on your behalf? Doesn’t that sound ideal?
Social media management services are intricately laced to your digital presence, brand goodwill, and business proliferation and instead of trial and errors, a trailblazing body with veteran industry experience can take up your social media presence and breathe some magical strategies that come with scalable results.
Venturing out alone into the dynamic world of social media can be challenging. However, when you have a professional body acting as your backbone, you’ll see the unlimited possibilities branching out in front of you.
